Cool Kids, They Belong Together.

Now that the first waves of spring have sprung, I am in total summer-girl mentality, despite the fact that it's still only 40 degrees outside in the sun...WHATEVER. Obviously this hasn't stopped me from bathing suit shopping- always checking out Insight 51 first and foremost. Lately, creeping their site has me even more ready for summer with all of the art and photography based out of the surf/skate culture in Sydney, Australia. Below are some of my favorite images from various artists featured on their site. Check out their new Untitled campagin here.

El Country de-la Club-ius: Tommy Hilfiger S/S 2011

I am totally head over heels for this ad campaign! It makes me think of a much cooler version of my incredibly over-preppy summers spent in Connecticut and Westchester, Richie from the Royal Tenenbaums, and Augusten Burroughs' eccentric family in Running with Scissors. All-in-all? WIN. The Hilfiger Family, who first appeared in Winter '10's campaigns, is farrr from Tommy's usual advertising route prone to featuring the straight and narrow, clean cut, "All-American"- precisely why I love it. Perhaps Tommy's finally figured out that goofball weird is the new norm- YEEEEEERRRR 'MERICAAAAAA!

PS: watching this is making me craveeee summer, green grass, sun drenched everything, and free indie shows in the park. GIVE THIS TO ME NOW!!!